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Designer · Marketer · Creator

Brands That Linger
in the Mind

With nearly a decade of global experience in marketing, SaaS, UX, and design — I craft messaging and assets that inform, excite, and sell.

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Marketing Ops Product Owner UX Writing Brand Strategy Content & SEO
Sara Razz
9+
Years Exp.
160%
NRR Achieved
50%+
Email Open Rate
3
Global Regions
What I Bring

Key Contributions

01

Strategic Product Positioning

Crafted clear, compelling messaging that turned complex features into real-world value. At eGHL, drove 50%+ newsletter open rates, 10% CTR, and 2,000+ daily web visits. At WHIP, led 50+ feature upgrades with positioning that improved user experience and platform engagement.

02

Global Market Engagement

Supporting clients across AMERS, EMEA, and APAC — driving cross-border collaboration and aligned messaging.

03

Marketing Efficiency

Streamlined campaign build processes and QA protocols using data and automation tools, reducing errors and improving delivery timelines.

04 — 05

Leadership & Cross-Functional Collaboration

Led with a lean-agile mindset at WHIP and 2X — guiding teams through planning and retros while aligning work with business goals. Worked closely with product, data, design, dev, and sales teams globally.

Selected Brands

Brand Support

Via in-house roles, agency work, and collaborative campaigns

Diligent logo
Bank Muamalat logo
Touch n Go logo
PayPal logo
Grab logo
Etiqa logo
Affin Bank logo
BMW logo
ECI logo
KWSP / EPF logo
Toolkit

Key Skills

Martech
Salesforce
Marketo (Certified)
Pardot
Digital Ads
Analytics & Reporting
Ops & Org
MS Office Suite
Asana
Notion
ClickUp
Google Workspace
Content
Newsletter
Social Media
Copywriting
Blogs & SEO
UX Writing & Microcopy
Design & UX
Adobe Creative Cloud
Figma
Canva Pro
Procreate
HTML / CSS
Strategic Planning Market Research User Persona Development Growth Strategy Storytelling & Messaging Stakeholder Communication Training & Enablement Creative Problem Solving
Career

Work Experience

May 2024 — NowCurrent Role · ↑ Promoted Apr 2026
Sr. Marketing Operations Specialist
2X
  • Delivered campaign ops for clients like Diligent and ECI — segmentation, QA, UTM tracking, and list imports via Marketo, Pardot & Salesforce
  • Achieved 160% NRR for ECI and 100% NRR for Diligent by ensuring seamless campaign execution and stakeholder alignment
  • Synced with stakeholders across AMERS, EMEA & APAC to ensure campaign accuracy and delivery excellence
  • Authored internal handbooks and playbooks to streamline operations, delivery, onboarding, tracking, reporting, and QA processes
  • Built email layouts and created banners, CTAs, and margin structures for better performance
  • Lead, monitor, and mentor junior teammates to ensure smooth delivery and professional growth
  • Actively participating in cross-functional committees and governance initiatives, QBR prep, and service upsell/cross-sell
  • Driving department-wide standardization and process scaling initiatives
  • Contributed to Diligent's NPS score increase (7→9) and ECI's contract extension
  • Achieved Marketo Certification during probation; progressing toward Expert-level certification
  • Initiated ops troubleshooting fixes — sync errors, segmentation filters, and database health checks
Oct 2022 — Apr 20241.5 Years
Product Owner
WHIP Mobility Sdn. Bhd.
  • Led collaborative sessions to refine user stories for development
  • Prioritized backlog on ClickUp aligned with SAFe principles
  • Utilized UX design and microcopy skills to outline features
  • Created process flows and diagrams using Figma and Miro
Nov 2021 — Oct 20221 Year
UX Writer & Analyst
WHIP Mobility Sdn. Bhd.
  • Crafted user-friendly microcopies maintaining brand voice consistency
  • Collaborated on interface design using Figma
  • Contributed to email format creation and HTML/CSS production
Aug 2021 — Oct 20213 Months
Sr. Associate, Content & SEO
SHOPLINE Malaysia
  • Developed content strategies for blogs and newsletters
  • Conducted keyword research, optimizing content for search engines
  • Managed social media channels, driving engagement and awareness
Sep 2020 — Jul 202110 Months
Content & Web Designer
Freelance
  • Designed and developed websites for diverse clients using WordPress
  • Implemented SEO strategies and optimized content for search engines
  • Utilized HTML/CSS to ensure responsive design across devices
  • Produced digital graphic visuals for social media and marketing materials
Jul 2018 — Aug 20202 Years
Sr. Marketing Associate
GHL ePayments (eGHL)
  • Drove 50%+ newsletter open rates, 10% CTR, 2,000+ daily web visits
  • Revamped company website focusing on SEO and UX
  • Managed and optimized CRM to reduce costs by 40%
Nov 2015 — NowOngoing
Entrepreneur, Blogger & Designer
EverydayPlanners.com
  • Founded and managed an e-commerce platform for custom diary planners
  • Generated sales of 500–1,000 planners annually with nationwide and international distribution
Jul 2015 — Jul 20183 Years
Graphic & Web Design
Freelance
  • Provided graphic and web design services to various local businesses
  • Created websites, microsites, landing pages, and e-commerce platforms
  • Designed digital marketing materials: Facebook ads, brochures, and business cards
Jun 2014 — Aug 2014Internship
Intern
C'Arch Architecture
Professional & Community

Participation

Skill Development and Training

Vince Tan Product Launch2023
Virtual Work & Arrangements2023
Product Led by Pendo2021
T.Harv Eker Millionaire Business Secrets2019

Facilitation and Event Management

Crew & Facilitator Hackalaunch2019/20
Emcee for GHL Group Annual Dinner2019
Emcee for Inter-University Architecture Students Workshop (Dualisma)2013

Networking and Business Organizations

Business Professional Women (BPW)2021/20
Business Network International (BNI)2016/17

Volunteerism

BPW Fundraising Initiatives2021
MUDA Flood Relief Volunteer2021
Epic Homes Workshop Facilitator2015
Background

Education & Certifications

2024

Certified Adobe Marketo Engage Professional

Adobe Digital Experience

2022

Certified SAFe® 5 Product Owner / Product Manager

Scaled Agile, Inc.

2021

Train The Trainer (TTT)

HRDF Malaysia

2020

Digital Marketing Professional

Digital Marketing Institute

2011 – 2014 · 2.91 CGPA

B.Sc (Hons) Architecture

University of Malaya

2010 – 2011 · 3.87 CGPA

Pusat Asasi Sains (PASUM)

Universiti Malaya · Band 4 MUET

Get In Touch

Let's Work Together

Ready to inject serious energy and expertise to drive growth, align teams, and tell stories that linger. Let's talk.

Email
sararazzrocks@gmail.com
Phone
+6018-3103032
Location
Puchong, Malaysia