Hi, I'm Sara Razz!

DESIGNER | MARKETER | CREATOR

With nearly a decade of diverse experience under my belt, I bring brands into the consumer’s psyche—captivating them with creative ways of using solutions and delivering clarity around a product’s real-world value. Backed by global experience in marketing, SaaS, UX, and design, I collaborate with product, dev, sales, and creative teams to craft messaging and assets that inform, excite, and sell.

Ready to inject serious energy and expertise to drive growth, align teams, and tell stories that linger.

Via in-house roles, agency work, and collaborative campaigns

Strategic Product Positioning

Crafted clear, compelling messaging that turned complex features into real-world value. At eGHL, drove 50%+ newsletter open rates, 10% CTR, and 2,000+ daily web visits. At WHIP, led 50+ feature upgrades with positioning that improved user experience and platform engagement.

Global Market Engagement

Support clients across AMERS, EMEA, and APAC—primarily US-based accounts—driving cross-border collaboration and aligned messaging. Previously executed regional campaigns and workshops in Southeast Asia to boost market visibility.

Sales Enablement

Created sales and marketing collateral — from feature one-pagers and battlecards to pitch decks and internal playbooks — supporting go-to-market efforts and improving team readiness across eGHL, WHIP, and 2X.

Marketing Efficiency

Streamline campaign build processes and QA protocols using data and automation tools. Improved delivery timelines and reduced human errors by introducing standardized workflows at eGHL, WHIP and 2X.

Leadership & Team Enablement

Lead with a lean-agile mindset at WHIP and 2X—guiding teams through planning and retros while aligning work with business goals. Mentored juniors and created living documentation to boost onboarding, autonomy, and knowledge sharing.

Cross-Functional Collaboration

Worked closely with product, data, design, dev and sales teams to align product capabilities with user needs. At 2X, l lead internal marketing teams to sync with global stakeholders to ensure campaigns and assets are aligned and accurate.

Market & Competitor Research

Strategic Planning & Prioritization

User Persona Development & Targeting

Growth Strategy & Product Roadmapping

Creative Problem Solving & Innovation

Storytelling & Value-Driven Messaging

Training, Enablement & Collaboration

Stakeholder & Client Communication

Martech

Salesforce
Marketo
Pardot
Digital Ads
Reporting
Analytics

OPS & ORG

MS Office Suite
Asana
Notion
ClickUp
Trello
Google Workspace

CONTENT

Newsletter
Social Media
Copywriting
Blogs & SEO
UX Writing
Microcopy

DESIGN & UX

Adobe Creative Cloud
Figma
Canva Pro
Procreate
HTML/CSS
WordPress

CERTIFICATIONS

2024
Certified Adobe Marketo Engage Professional
Adobe Digital Experience

2022
Certified SAFe® 5 Product Owner/Product Manager
Scaled Agile, Inc.

2021
Train The Trainer (TTT)
HRDF Malaysia

2020
Digital Marketing Professional
Digital Marketing Institute

education

2011-2014 | 2.91 CGPA
B. Sc (Hons) Architecture
University of Malaya

2010-2011 | 3.87 CGPA & Band 4 MUET
Pusat Asasi Sains
Universiti Malaya (PASUM)

2005-2009 | 9A’s SPM & 8A’s PMR
SMK Jalan Tiga Bandar Baru Bangi

participation

Skill Development and Training

Vince Tan Product Launch – 2023
Virtual Work & Arrangements – 2023
Product Led by Pendo – 2021
T.Harv Eker Millionaire Business Secrets – 2019

Facilitation and Event Management

Crew & Facilitator Hackalaunch – 2019/20
Emcee for GHL Group Annual Dinner – 2019
Emcee for Inter-University Architecture Students Workshop (Dualisma) – 2013

Networking and Business Organizations:

Business Professional Women (BPW) – 2021/20
Business Network International (BNI) – 2016/17

Volunteerism:

BPW Fundraising Initiatives – 2021
MUDA Flood Relief Volunteer – 2021
Epic Homes Workshop Facilitator – 2015

May 2024 - current

Marketing Operations Specialist | 2X

Delivered campaign ops for clients like Diligent and ECI, including segmentation, QA, UTM tracking, and list imports via Marketo, Pardot & Salesforce
Achieved 160% NRR for ECI and 100% NRR for Diligent by ensuring seamless campaign execution and stakeholder alignment
Synced with stakeholders across AMERS, EMEA & APAC to ensure campaign accuracy and delivery excellence
Authored internal handbooks and playbooks to streamline operationas, delivery, onboarding, tracking, reporting and QA processes
Build email layouts and create banners, CTAs, margins for better performance
Lead and mentor junior teammates to ensure smooth delivery
Supported governance initiatives, QBR prep, and service upsell or cross-sell
Contributed to Diligent’s NPS score increase (7→9) and ECI’s contract extension
Achieved Marketo Certification during probation and progressing toward Expert-level certification soon.
Initiated ops troubleshooting fixes, including sync errors, segmentation filters, and database health checks

Oct 2022 - Apr 2024

Product Owner | WHIP Mobility Sdn. Bhd.

Led collaborative sessions to refine user stories, ensuring precise requirements for development.
Efficiently prioritized user story backlog on ClickUp, aligning with business goals and SAFe principles.
Facilitated Agile team meetings, fostering cohesion and adherence to project timelines.
Utilized UX design and microcopy skills to outline features effectively.
Created process flows and diagrams using Figma and Miro.
Supported knowledge transfer to the Customer Success team and stakeholders.
Provided insights for data collection strategies to enhance decision-making.

Nov 2021 - Oct 2022

UX Writer & analyst | WHIP Mobility Sdn. Bhd.

Crafted user-friendly microcopies, maintaining brand voice consistency.
Collaborated on interface design using Figma, enhancing user experience.
Conducted competitive analyses to inform design decisions.
Edited diverse content types, ensuring accuracy and adherence to guidelines.
Supported documentation of user stories and feature builds.
Contributed to email format creation and HTML/CSS production.

Aug 2021 - Oct 2021

Sr. Associate, Content & SEO | SHOPLINE Malaysia

Developed content strategies for blogs and newsletters.
Conducted keyword research, optimizing content for search engines.
Managed social media channels, driving engagement and awareness.
Optimized blog layout, focusing on SEO and user experience.
Coordinated with teams and vendors for marketing materials.

Sep 2020 - Jul 2021

Content & Web Designer | ThinkAds.co

Designed and developed websites for diverse clients using WordPress.
Implemented SEO strategies and optimized content for search engines.
Utilized HTML/CSS to ensure responsive design across devices.
Produced digital graphic visuals for social media and marketing materials.
Provided design edits and optimizations based on client feedback.

Jul 2018 - Aug 2020

Sr. Marketing Associate | GHL ePayments Sdn Bhd (eGHL)

Created content calendar for social media, newsletters, and blogs.
Managed social media accounts, driving engagement and brand visibility.
Revamped company website, focusing on SEO and user experience.
Monitored website analytics, implementing data-driven optimizations.
Coordinated with regional teams for content localization and translation.
Developed marketing materials for digital and print channels.
Managed and optimized CRM to reduce costs by 40%.

Nov 2015 - current

Entrepreneur, Blogger & Designer | EverydayPlanners.com

Founded and managed an e-commerce platform specializing in custom diary planners.
Developed and executed digital marketing strategies to promote products via social media and website.
Created engaging content for blogs, social media, and advertising campaigns.
Implemented SEO techniques to improve website visibility and attract organic traffic.
Generated sales of 500-1000 planners annually, achieving nationwide and international distribution within four months each year (November-January).

Jul 2015 - Jul 2018

Freelance Designer | Giganto Creative Studio

Provided graphic and web design services to various local businesses.
Created websites, microsites, landing pages, and e-commerce platforms.
Designed digital marketing materials such as Facebook ads, brochures, and business cards.
Collaborated with clients to understand their needs and deliver tailored design solutions.
Ensured design projects met quality standards and client satisfaction.
Managed multiple projects simultaneously, adhering to deadlines and budget constraints.

Nov 2014 - May 2015

Marketing Executive | HealthPro Solutions Sdn Bhd

Promoted HRDF-certified wellness programs to MNC and GLC companies.
Conducted telemarketing and email campaigns to secure appointments with HR heads.
Provided consultations on suitable wellness programs based on client needs.
Assisted in event coordination and documentation for program implementation.
Improved sales presentations and collaborated with designers on program materials.
Edited and enhanced wellness newsletter designs for client engagement.

Jun 2014 - Aug 2014

Intern | C’Arch Architecture

Produced CAD drawings and visualizations for architectural projects.
Collaborated with team members to meet project deadlines and requirements.
Gained hands-on experience in architectural design processes.
Assisted in the development of design concepts and solutions.
Demonstrated attention to detail and accuracy in drafting and rendering tasks.
Successfully attained publication feature on ArchDaily.com.