Hi, I'm Sara Razz!


With nearly a decade of diverse experience under my belt, I’m your go-to pro for all things Product, UX/UI Design, Marketing, Content Creation, and Entrepreneurship! 🚀

I specialize in captivating consumers with creative solutions and product positioning. Ready to inject some serious energy and expertise to drive growth and deliver great experiences! 💫


Lean Leadership

Fostering agile and lean methodologies, I guide teams through strategic planning, review, and improvement sessions, ensuring alignment with overarching business objectives and the timely delivery of top-tier products.

Strategic Development

Collaborate closely with Clients, Partners & Business Stakeholders, I've developed roadmaps to success. I align features with business goals and effectively prioritize backlog, delivering value to our users.

Cost Reduction Initiatives

At eGHL, I implemented CRM strategies that slashed operational costs and improved efficiency. And at WHIP, I streamlined development cycles, leading to cost savings and more efficient project delivery.

User-Centric Approach

At eGHL, reached over 50% open rates and a dazzling 10% click-through rate on newsletters! Plus, pulled in a whopping 2000 daily website visitors and tripled our social media following. Meanwhile, at WHIP, led over 50+ feature upgrades, enhancing user experience across all platforms!

Efficient SOP & Workflow

By developing Standard Operating Procedures (SOPs) and templates, I've improved workflow efficiency and consistency. At eGHL and WHIP, these SOPs have reduced errors, minimized delays, and optimized overall productivity.

International Penetration

From hosting workshops in Malaysia and Singapore, to fostering teamwork in Indonesia and Thailand that boosted international revenue, and engaging with clients and partners from the US and Singapore, I have strengthened global networks and propelled market penetration.


Market Research and Analysis

Strategic Prioritization and Planning

User Persona and Target User Refinement

Growth Strategy and Roadmapping

Leveraging Innovative Methodologies

Storytelling and Brand Messaging

Training and Collaboration Facilitation

Stakeholder and Client Engagement




Excel / Sheets
Powerpoint / Keynote
Word / Docs


Social Media
Blogs & SEO
UX Writing


Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Canva Pro

education & participation


Certified SAFe® 5 Product Owner/Product Manager
Scaled Agile, Inc.

Train The Trainer (TTT)
HRDF Malaysia

Digital Marketing Professional
Digital Marketing Institute


2011-2014 | 2.91 CGPA
B. Sc (Hons) Architecture
University of Malaya

2010-2011 | 3.87 CGPA & Band 4 MUET
Pusat Asasi Sains
Universiti Malaya (PASUM)

2005-2009 | 9A’s SPM & 8A’s PMR
SMK Jalan Tiga Bandar Baru Bangi


Skill Development and Training

  • Vince Tan Product Launch – 2023
  • Virtual Work & Arrangements – 2023
  • Product Led by Pendo – 2021
  • T.Harv Eker Millionaire Business Secrets – 2019

Facilitation and Event Management

  • Crew & Facilitator Hackalaunch – 2019/20
  • Emcee for GHL Group Annual Dinner – 2019
  • Emcee for Inter-University Architecture Students Workshop (Dualisma) – 2013

Networking and Business Organizations:

  • Business Professional Women (BPW) – 2021/20
  • Business Network International (BNI) – 2016/17


  • BPW Fundraising Initiatives – 2021
  • MUDA Flood Relief Volunteer – 2021 
  • Epic Homes Workshop Facilitator – 2015

Oct 2022 - Apr 2024

Product Owner | WHIP Mobility Sdn. Bhd.
  • Led collaborative sessions to refine user stories, ensuring precise requirements for development.
  • Efficiently prioritized user story backlog on ClickUp, aligning with business goals and SAFe principles.
  • Facilitated Agile team meetings, fostering cohesion and adherence to project timelines.
  • Utilized UX design and microcopy skills to outline features effectively.
  • Created process flows and diagrams using Figma and Miro.
  • Supported knowledge transfer to the Customer Success team and stakeholders.
  • Provided insights for data collection strategies to enhance decision-making.

Nov 2021 - Oct 2022

UX Writer & analyst | WHIP Mobility Sdn. Bhd.
  • Crafted user-friendly microcopies, maintaining brand voice consistency.
  • Collaborated on interface design using Figma, enhancing user experience.
  • Conducted competitive analyses to inform design decisions.
  • Edited diverse content types, ensuring accuracy and adherence to guidelines.
  • Supported documentation of user stories and feature builds.
  • Contributed to email format creation and HTML/CSS production.

Aug 2021 - Oct 2021

Sr. Associate, Content & SEO | SHOPLINE Malaysia
  • Developed content strategies for blogs and newsletters.
  • Conducted keyword research, optimizing content for search engines.
  • Managed social media channels, driving engagement and awareness.
  • Optimized blog layout, focusing on SEO and user experience.
  • Coordinated with teams and vendors for marketing materials.

Sep 2020 - Jul 2021

Content & Web Designer | ThinkAds.co
  • Designed and developed websites for diverse clients using WordPress.
  • Implemented SEO strategies and optimized content for search engines.
  • Utilized HTML/CSS to ensure responsive design across devices.
  • Produced digital graphic visuals for social media and marketing materials.
  • Provided design edits and optimizations based on client feedback.

Jul 2018 - Aug 2020

Sr. Marketing Associate | GHL ePayments Sdn Bhd (eGHL)
  • Created content calendar for social media, newsletters, and blogs.
  • Managed social media accounts, driving engagement and brand visibility.
  • Revamped company website, focusing on SEO and user experience.
  • Monitored website analytics, implementing data-driven optimizations.
  • Coordinated with regional teams for content localization and translation.
  • Developed marketing materials for digital and print channels.
  • Managed and optimized CRM to reduce costs by 40%.

Nov 2015 - current

Entrepreneur, Blogger & Designer | EverydayPlanners.com
  • Founded and managed an e-commerce platform specializing in custom diary planners.
  • Developed and executed digital marketing strategies to promote products via social media and website.
  • Created engaging content for blogs, social media, and advertising campaigns.
  • Implemented SEO techniques to improve website visibility and attract organic traffic.
  • Generated sales of 500-1000 planners annually, achieving nationwide and international distribution within four months each year (November-January).

Jul 2015 - Jul 2018

Freelance Designer | Giganto Creative Studio
  • Provided graphic and web design services to various local businesses.
  • Created websites, microsites, landing pages, and e-commerce platforms.
  • Designed digital marketing materials such as Facebook ads, brochures, and business cards.
  • Collaborated with clients to understand their needs and deliver tailored design solutions.
  • Ensured design projects met quality standards and client satisfaction.
  • Managed multiple projects simultaneously, adhering to deadlines and budget constraints.

Nov 2014 - May 2015

Marketing Executive | HealthPro Solutions Sdn Bhd
  • Promoted HRDF-certified wellness programs to MNC and GLC companies.
  • Conducted telemarketing and email campaigns to secure appointments with HR heads.
  • Provided consultations on suitable wellness programs based on client needs.
  • Assisted in event coordination and documentation for program implementation.
  • Improved sales presentations and collaborated with designers on program materials.
  • Edited and enhanced wellness newsletter designs for client engagement.

Jun 2014 - Aug 2014

Intern | C’Arch Architecture
  • Produced CAD drawings and visualizations for architectural projects.
  • Collaborated with team members to meet project deadlines and requirements.
  • Gained hands-on experience in architectural design processes.
  • Assisted in the development of design concepts and solutions.
  • Demonstrated attention to detail and accuracy in drafting and rendering tasks.
  • Successfully attained publication feature on ArchDaily.com.